Prestige Ticketing says 90% of Olympic hospitality tickets sold

The official in-venue hospitality provider for the Olympic Games revealed yesterday that is has sold around 90% of its hospitality packages, although it admitted that a fewer-than-expected number was bought by UK businesses.

The  annoucement came as Lord Sebastian Coe officially opened the £9.5m Prestige Pavilion, which is due to be completed in the next couple of weeks, at a media launch event.

Prestige Ticketing was allocated around 80,000 tickets, which are being sold as part of packages including on-site hospitality ranging from £295 for a rowing event at Dorney Lake, up to £4,500 for Gold Athletics and the Opening Ceremony.

Speaking at the launch of the Pavilion, Prestige chief operating officer, Alan Gilpin, said a number of events are pretty much sold out including the equestrian events, tennis, rowing, beach volleyball and gymnastics. "Across our venues, this will be the largest hospitality ever delivered for a global sporting event," he commented.

While the majority of the hospitality packages - around 80% - have been bought by corporate businesses, Gilpin admitted that the current economic climate in the UK, along with paranoia surrounding the Bribery Act, had made it more difficult for UK companies to purchase hospitality than their overseas counterparts.

"Traditionally, at a major sporting event, you would expect the host market to purchase around 80% of the hospitality packages," said Gilpin. "There has been a higher percentage of packages sold to overseas corporate businesses than expected."

Prestige marketing and communications director Tony Barnard said that the final push to sell the remaining 10% of packages will be targeted at individual and international purchasers - the company recently partnered with Ticketmaster to sell the packages. He also revealed that the venue, originally expected to cost £7.5m, had in fact cost £9.5m to build.

"No-one has spent £9.5m on a temporary hospitality structure but this is part of our commitment to build the most premier hospitality experience at any sporting event," said Barnard.

The Prestige Pavilion is three storeys high, incorporates six restaurants, a huge glass atrium, and has an overall capacity for up to 3,000 people per day.

On unveiling the venue, Lord Coe said: "As clients and spectators leave these Games, I am certain they will be delighted and charmed by the experience created within this Olympic Park."

The Pavilion is one of four new hospitality structures being built by Prestige Ticketing - the company is also bulding venues at Horseguards Parade for Beach Volleyball, Greenwich Park for Equestrian, and Eton Dorney for Rowing, and will manage the hospitality facilities at Wimbledon for Tennis, and North Greenwich Arena for Gymnastics and Basketball finals.

Prestige Pavilion In numbers
72,000 – tickets currently sold by Prestige Ticketing
100m – the new pavilion is 100m from the 100m track
£2.5m – the final cost was £2.5m over the original estimate
3,000 – capacity per day
1% - Prestige Ticketing’s share of the total ticket allocation

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
New regional vice president for ILEA

New regional vice president for ILEA

International Live Events Association appoints new RVP for EMEA who will work with regional chapters.

'Your phone and computer have off buttons and you do deserve a break sometimes'

'Your phone and computer have off buttons and you do deserve a break sometimes'

A-List 2019: Francesca Secola, event manager, Pure Events

'Real step change' in how destinations attract business

'Real step change' in how destinations attract business

VisitBritain's Kerrin Macphie discusses international strategy and 'mapping out' the UK's business events capacity.

Telford to welcome eye specialists in 2020

Telford to welcome eye specialists in 2020

College of Optometrists' annual congress Optometry Tomorrow will be held at Telford International Centre in 2020.

'It's important to demonstrate that you can work out of your comfort zone'

'It's important to demonstrate that you can work out of your comfort zone'

A-List 2019: Georgia O'Rourke, event manager MCI Experience.

Paris to host 2021 European Society for Medical Oncology congress

Paris to host 2021 European Society for Medical Oncology congress

Doctors and cancer research professionals will gather at the Paris Convention Centre in September 2021.

The 5 most common event planning mistakes

The 5 most common event planning mistakes

From budget woes to lack of cultural sensitivity, don't let any of these problems ruin your day, says event director Mauri Gómez.

License to chill: Follow in Bond's footsteps

License to chill: Follow in Bond's footsteps

With new details about the latest filming locations in Jamaica released, we look at some of 007's previous business trips.

There is an industry expectation for people to 'work for free' to get experience

There is an industry expectation for people to 'work for free' to get experience

A-List 2019: AOK Events' senior account manager Louise O'Keeffe.

Top 6 incentive travel destinations named by CR Worldwide

Top 6 incentive travel destinations named by CR Worldwide

Game of Thrones location, an island dubbed the new Ibiza and a landlocked land of gorillas have all been tipped by incentive experts.

LATEST JOBS