The annoucement came as Lord Sebastian Coe officially opened the £9.5m Prestige Pavilion, which is due to be completed in the next couple of weeks, at a media launch event.
Prestige Ticketing was allocated around 80,000 tickets, which are being sold as part of packages including on-site hospitality ranging from £295 for a rowing event at Dorney Lake, up to £4,500 for Gold Athletics and the Opening Ceremony.
Speaking at the launch of the Pavilion, Prestige chief operating officer, Alan Gilpin, said a number of events are pretty much sold out including the equestrian events, tennis, rowing, beach volleyball and gymnastics. "Across our venues, this will be the largest hospitality ever delivered for a global sporting event," he commented.
While the majority of the hospitality packages - around 80% - have been bought by corporate businesses, Gilpin admitted that the current economic climate in the UK, along with paranoia surrounding the Bribery Act, had made it more difficult for UK companies to purchase hospitality than their overseas counterparts.
"Traditionally, at a major sporting event, you would expect the host market to purchase around 80% of the hospitality packages," said Gilpin. "There has been a higher percentage of packages sold to overseas corporate businesses than expected."
Prestige marketing and communications director Tony Barnard said that the final push to sell the remaining 10% of packages will be targeted at individual and international purchasers - the company recently partnered with Ticketmaster to sell the packages. He also revealed that the venue, originally expected to cost £7.5m, had in fact cost £9.5m to build.
"No-one has spent £9.5m on a temporary hospitality structure but this is part of our commitment to build the most premier hospitality experience at any sporting event," said Barnard.
The Prestige Pavilion is three storeys high, incorporates six restaurants, a huge glass atrium, and has an overall capacity for up to 3,000 people per day.
On unveiling the venue, Lord Coe said: "As clients and spectators leave these Games, I am certain they will be delighted and charmed by the experience created within this Olympic Park."
The Pavilion is one of four new hospitality structures being built by Prestige Ticketing - the company is also bulding venues at Horseguards Parade for Beach Volleyball, Greenwich Park for Equestrian, and Eton Dorney for Rowing, and will manage the hospitality facilities at Wimbledon for Tennis, and North Greenwich Arena for Gymnastics and Basketball finals.
Prestige Pavilion In numbers
72,000 – tickets currently sold by Prestige Ticketing
100m – the new pavilion is 100m from the 100m track
£2.5m – the final cost was £2.5m over the original estimate
3,000 – capacity per day
1% - Prestige Ticketing’s share of the total ticket allocation