Business events market share on the rise, says Eventia survey

Corporate events accounted for 57% of all events staged in 2011, compared to 51% in 2010 and 47% in 2009, according to Eventia's 2012 UK Events Market Trends Survey (UKEMTS).

Business events increasing market share, says Eventia survey
Business events increasing market share, says Eventia survey

The research revealed stability in association events (at 21% of total events, the same as 2010) and a substantial fall in public sector events, down from 37% in 2009 and 28% in 2010 to 23% in 2011.

Venues

The survey also shows greater optimism among venue managers, with 89% expecting business in 2012 to be better than 2011. Venues perceive ‘price’ and ‘value for money’ as the single most important influence for buyers.

Elsewhere, one in five venues are planning capital investment projects worth upwards of £100,000 in 2012.

There were an estimated 103 million delegate attendances at events in 2011 (at an estimated 1.3 million events with an average attendance of 80 people, slightly higher than the average of 76 delegates in 2010).

There was an average of 369 events per venue in 2011, a figure on a par with 2010 (an average of 371 events per venue).

Conference and training centres, university venues and hotels typically hosted more events than other types of venue. Hotels accounted for 61% of all business events.

Trends

Key industry trends included 75% of respondents reporting shorter lead times, increased competition from cheaper venues and in-house facilities (69%), and lower catering spend or events being organised to avoid meal times (56%).

UKEMTS’ 2012 report is compiled from data supplied by a representative sample of 302 venues from across the UK, 8.6 per cent of 3,500 venues used as the basis for research analysis.

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