New Zealand launches business events campaign

Tourism New Zealand has launched Beyond Convention an initiative to boost the business events sector.

New Zealand launches business events campaign
New Zealand launches business events campaign
The campaign will promote New Zealand as a conference and convention host, and a ‘non-conventional’ choice for incentives and events.

The project was launched at Meeting 2012 at Skycity in Auckland today (14 June).

Tourism New Zealand's general manager marketing communications Justin Watson said: "Tourism New Zealand's primary role with business events is to provide destination marketing, to convince planners that there is much more on offer in New Zealand than if you hosted your event elsewhere.

"Beyond convention can be applied across the sector - for meetings and conferences, convention relates to the event. In the incentives space, it is more about promoting that there is nothing conventional about an incentive trip to New Zealand."

The theme will be rolled out promoting New Zealand across a range of concepts such as "beyond the meet and greet"; "beyond the morning break" and "beyond the cityscape".

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