Fresh brings social media consultant onboard

Downes, who founded Juice Digital in 2008 before selling it to Tangerine PR, will work closely with Fresh's digital team.

Patrick Howells, Fresh's managing director, said: "Our digital offering is a key part of our future and our clients are demanding more and more digital solutions from us on a daily basis, whether as part of our event comms or as standalone projects.

"To help create a digital mindset throughout the whole fresh business, and ensure that we are embarking on this journey with the best advice and support available, we are thrilled to be working with someone of Steve's calibre and experience."