Monaco sets itself ambitious events target

The Monaco Convention Bureau is aiming to achieve 230,000 confirmed overnight business stays by the end of 2015.

Monaco sets itself ambitious events target
Monaco sets itself ambitious events target

The organisation has embarked on a three-year strategy to bolster the number of events in the principality that will incorporate promotions in specialist media and marketing activity in key international markets.

Sandrine Camia, head of Monaco Convention Bureau, said: "We have drawn on all our different talents to achieve our objectives. Today, we are in the fortunate position of being able to work together with all our tourism partners (hotels and incoming agencies) and our congress centre, the Grimaldi Forum Monaco, so as to act and speak as one".

In 2011, business tourism accounted for 20% of overnight stays in Monaco, a total of 157,000.

"Following the latest trends we are confident that we will see a return to our outstanding 2007 performance levels," Camia added.

The bureau’s current advertising campaign uses the slogan: "A small country with great potential".

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