The Axica and BMW team up for Henley event

The Axica Berlin and BMW Welt Munich are joining forces to promote their venues and cities for events at targeted client days, including an event at the Henley Royal Regatta next week.

Axica and BMW team-up for Henley event
Axica and BMW team-up for Henley event

Axica’s joint managing director Jochen A Lohmar, himself a keen rower, and Peter Dengler, director of business development and event sales at BMW Welt, have invited 20 event industry guests to a marquee event at the annual show, in Oxfordshire.

Lohmar said: "We are delighted both with the co-operation and the chance to infiltrate this quintessentially British occasion to promote the idea of design led and stylish locations from two of Germany’s leading MICE destinations."

The partnership will also see staff from BMW and Axica hold events at each others venues.

The Axica Is a subsidiary of the DZ Bank and embodies Berlin’s Congress and Conference Centre, which holds up to 700 delegates.

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