The agreement is designed to strengthen the two agencies' offerings to Nordic brands and increase Jack Morton's global knowledge.
Julian Pullan, president, EMEA, Jack Morton Worldwide said: "Nine Yards is truly aligned with Jack Morton’s way of thinking and our joint venture brings something quite unmatched to the table, presenting a very exciting offer to the region. We have always enjoyed working with Scandinavian brands and seem to have a good cultural and creative fit. We hope this strategic partnership will bring us many new opportunities to do so."
Jack Morton has a history of activity Scandanavia, working with brands including Ericsson.
Janne Björge, chief executive, Nine Yards said: "Jack Morton is the leading international brand experience agency and a great inspiration for Nine Yards. We have a similarity in ethos, ambition and culture, and we’re looking forward to building our relationship and our business together."