Cape Town to host international toy fair

Master Chef Australia boardgame designer Ken Howard has chosen The Cape Town International Convention Centre (CTICC) to host an international toy fair in August next year.

Cape Town to host international toy fair
Cape Town to host international toy fair

The event is aimed at "growing the local toy market and kick-starting a vibrant toy design and manufacturing industry" in South Africa.

Howard, who came to fame in Australia with the invention of his board game Parliament, designed to teach his children about political process, saw an opportunity to develop toy design and manufacture in Africa.

He said: "I saw a huge gap in South Africa – and the rest of Africa – in that there was no local toy manufacturing capacity, with most toys sold on the continent being imported from China. I will be meeting with a number of industry bodies to find a way forward for the establishment of a robust local toy design and manufacturing industry, which may include a toy design academy, a toy factory and, of course, the toy and game trade fair being hosted at the CTICC."

Joey Pather, CTICC's chief operating officer, added: "Ken’s innovative concept is great news for Cape Town and the country as a whole. With his vision, and the support of local industry bodies and business organisations, we are hopeful that the event will evolve into a world-class showcase, on par with similar events held in the United States and Europe."

The toy fair is expected to attract exhibitors and delegates in their tens of thousands. The Nuremberg Toy Fair, the world's largest, attracts more than 2,600 exhibitors from 64 countries and is attended by 76,000 visitors over its six days.

The CTICC will host the fair in August over four days and Pather is confident it will lead to huge economical benefits for South Africa.

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