Avid appoints Tailor of Shoreditch

Avid has awarded The Tailor of Shoreditch a contract to create a year-long marketing campaign, including events and social media, aimed at decision-makers in the media industry.

Avid appoints Tailor of Shoreditch
Avid appoints Tailor of Shoreditch

Avid - a producer of media production software and kit - has briefed the agency to produce its London-based Beyond NAB 2012 Show, which will enable the firm to showcase its products to media professionals who do not attend global industry event The Nab Show in Las Vegas.

Cristina Melluzzi, Avid's senior marketing manager, said: "We were looking for a full-service agency to support the new UK marketing team with a variety of initiatives.

"We needed a 'go to' agency, one that could be flexible, reactive, creative and that would inspire change and drive sales, and of course show a clear return on investment."

Ian Irving, founder of The Tailor of Shoreditch, added: "(This) is the chance to use techniques most often used to attract consumers and engage with a high-level, very senior business audience."

Avid supplies the music, media and film industries with software and hardware including Pro Tools and Avid Studio.

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