Poundland appoints Cascade

Poundland has appointed Cascade Productions to deliver its Christmas sales conference after a three-way tender process.

Poundland appoints Cascade
Poundland appoints Cascade

The event is set to attract 550 delegates and will be held at the ICC Birmingham in September.

Designed to be motivational, the programme will also include a celebration lunch.

Cascade, whose clients also include Iceland, also organised Poundland's 2011 conference, which took place at the Telford International Centre's new Ludlow Suite.

"Poundland has been a valued client for six years and has grown considerably in that time," said Cascade Productions managing director Alan Wight. "We only do two events a year for them, but produce a number of training DVDs each year."

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