Wallis, who started her career in the motorsport industry working in Moto GP, will help spearhead initiatives including projection mapping and augmented reality. Her previous role was business intelligence at Marketing Practice.
"I love the passion and thrill of pitching new and creative ideas and solutions from the ground up, I love working with clients to realise their events dreams - it inspires me and it’s a great adrenaline rush," said Wallis.
Corporate Events managing director Andy Ashley added: "We are really pleased to have recruited Sally – she has great experience in the sector and it shows that the Corporate Events proposition is developing into new and exciting areas. Sally is joining Corporate Events at an exciting time."