Grass Roots Live wins three-year Jaguar contract

Grass Roots Live has been appointed by Jaguar to run its b2b and b2c experiential events programme for the next three years.

Grass Roots Live wins three-year Jaguar contract
Grass Roots Live wins three-year Jaguar contract
The programme, which covers some 350 events, is expected to reach more than 15,000 existing and potential customers in various live settings.

The events mix includes track experiences at venues such as Thruxtron, Rockingham and Oulton Park, and dealer ride & drive days, covering a national network of 90 dealerships.

Events listed also include Salon Prive at Syon Park in September and the Motorexpo at Canary Wharf, Cholmondeley Pageant of Power both in June.

Marcus Wall, Jaguar’s experiential marketing manager, said: "We’re delighted to continue our partnership with Grass Roots Live as we build and develop the experiential calendar over the next three years. From a client’s perspective I appreciate the way the team has fully immersed itself with the Jaguar brand, their attention to detail and the high quality of production that they bring to the programme".

Charles Moyle, managing director of Grass Roots Live, is also looking forward to building on the success of previous years: "It’s an extremely rewarding project to be involved with. It’s a privilege and a joy to work with such a high quality product and to see the excitement in the eyes of the customer at the various events throughout the year."

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