Imex to expand Vegas show following successful anniversary in Frankfurt

Imex in Frankfurt 2012 saw individual buyer appointments with exhibitors rise by 21% compared to last year's show.

Imex to expand Vegas show following successful anniversary in Frankfurt
Imex to expand Vegas show following successful anniversary in Frankfurt

The annual show, which celebrates its tenth anniversary this year, hosted around 64,000 appointments in total across three days, with 40,000 being made by individual buyers.

It was attended by almost 4,000 hosted buyers, up around 2% on last year, and featured nearly 140 seminars, workshops and sessions.

Imex Group chairman Ray Bloom said around 25% of its hosted buyers now come from outside Europe, adding that the show had seen a  10% increase in the number of hosted buyers coming from the US and Canada .

A dedicated education programme for corporate buyers is among the new developments planned for the 2013 show.

‘In Las Vegas we have a corporate programme and believe it would help to put together a really good corporate programme [in Frankfurt].’

New developments are also being planned for Imex America, set to take place in Las Vegas in October.

Bloom said: ‘We are expecting around 25% growth in size and scale exhibitor-side. We’re also working hard to grow the hosted buyer programme.’

Bloom said: ‘Increases are planned across all parts of the show and we will announce full details on these in the summer.’

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