Prime account manager Louisa Davis said that the negotiation period is make or break for the success of an event and warned that a planner's needs should not be overlooked to please a client.
"You should always set your own criteria at the beginning of negotiations, and align these with the client's ideas," she said. "Return on investment from an event will be measured very differently depending on the type of event that is occuring. Being careful to outline exactly what you want and the client wants at the start will help when measuring the event's overall success."
Davis went on to discuss choosing event partners and attendees, stressing that more is often less when it comes to quality of delegate.
"A planner should consider carefully who is attending the event and why. Often it is better to start off an inaugural event with as many attendees as you can, but then aim to retain the best quality attendees in the following events, so that the event becomes more targeted and useful, even if this is at thew expense of attendee numbers," she added.