Finance is top challenge for association event organisers

INCON today unveiled findings of its fourth annual survey of the global association conference market at the IMEX trade expo in Frankfurt.

Budgeting is the number one challenge for associations
Budgeting is the number one challenge for associations

The overall business outlook is flat for the global association meetings market, according to the INCON fourth annual survey, revealed at IMEX in Frankfurt today.

Budgeting is identified as the number one trend impacting the association sector as conference budgets continue to be scrutinised and planners seek best value in negotiating the highest level of event income.

Encouragingly, suppliers are reacting effectively to market pressures on pricing to help INCON partners confirm business.

‘’It is interesting to see that trends identified in our surveys of previous years are being realised,’’ said Inge Hanser, INCON co chair.

‘’The strong desire to move up the supply chain, central to the 2010 survey, is taking shape with a robust focus on consulting and strategic meeting management services both as an ongoing trend and also as the most popular description of the present value proposition of our partner companies,’’ added fellow co chair, Roslyn McLeod.

This research initiative contains the statistical analysis of 27 completed responses received in March 2012 from recipients who included managing directors of 10 INCON partner companies.

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