Latin America increases its share in international association meetings market

Latin America's market share in the international association meetings industry has grown in the last 10 years from 7.2 per cent in 2002 to 10.5 per cent in 2011, according to ICCA's latest City and Country rankings report.

ICCA President Arnaldo Nardone
ICCA President Arnaldo Nardone

Latin America’s market share in the international association meetings industry has grown in the last 10 years from 7.2 per cent in 2002 to 10.5 per cent in 2011, according to ICCA’s latest City and Country rankings report.


The research saw another year of continued strength in the association meetings market globally. For the first time ever, more than 10,000 regularly occurring association events, which rotate between at least three countries, were identified by ICCA members.


There are currently three Latin American Presidents of major international meetings industry associations – ICCA, Site, and IAPCO.


ICCA President Arnaldo Nardone from Uruguay will join Site President Alejandro Verzoub and IAPCO President Gonzalo Perez Constanzo, both from Argentina, to participate in a panel to analyse the current meetings and incentives industry in Latin America from the perspectives of their associations at FIEXPO LATIN AMERICA, which takes place 5-6 June at Conrad Punta del Este Resort & Casino in Uruguay.


ICCA President Arnaldo Nardone said: "It is vital for the future prosperity of Latin America that more business leaders, politicians, and other opinion-leaders become aware of the powerful potential of international meetings for economic and business development, and for knowledge transfer and creation.


"By working in harmony in this way we can deliver an even more impactful advocacy message both within and beyond our industry."


Latin America is also significant for ICCA this year because the 51st ICCA Congress will be organised in San Juan, Puerto Rico on 20-24 October, an event that is expected to attract an all-time record number of Latin American delegates.

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