Graves will be responsible for promoting the venue to the meetings and conferences market, highlighting its eight suites and 150-seat lecture theatre. She joins MEPC Birchwood Park after spending a decade at De Vere Venues.
Jonathan Walsh, the venue's managing director, said: "We are delighted to be able to welcome Pam to the business. Her expertise matched with her dedication to excellence is entirely in keeping with the personality of the Park where our customers have learnt to 'expect more'.
"Her ability to manage relationships with both existing and prospective clients, whilst providing an excellent and enjoyable service will be vital in ensuring The Centre is seen as the venue for conferences and events in the North West."