ITV to advise on event technology

ITV has joined a panel of event agency figureheads, assembled to examine how the industry will use technology.

ITV to advise on event technology
ITV to advise on event technology
ORM Pro, the event technology company behind Event Check-in, appointed the panel to help influence its future product innovations.

The panel consists of:

  • Alexis Butler, head of creative services, Zibrant
  • Katie Resnick, head of events, ITV
  • Sue Potton, managing director, SPA
  • Jane Baker, business development manager, CWT Meetings & Events
  • Amy Kemp, director, Kempster

Mahesh Ramachandra, head of product at ORM said: "We’re already getting positive feedback and advice from our panel on what applications they need to increase the impact and engagement of their events; we want keep them involved in our business to help us continue this development."

ITV’s Resnick added: "ORM Pro are a fantastic, forward thinking organisation and a pleasure to work with; ITV licensed their Event Check-in App last year and because the system is so easy to operate my team use it on site at all events now. We're delighted to be working them on their future innovations and are excited by what they can create in the future."

Zibrant’s Butler, meanwhile, said that technology in events is becoming more and more of a necessity to win and deliver business and it is starting to cover all aspects of the traditional event.

"Like anything there are still gaps in the market and ORM Pro have found an interesting one with huge potential. Zibrant considers itself an agency that is on the pulse of innovative technology and so are pleased to join ORM in shaping this fabulous industry tool," he added.

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