Video: VisitDenmark's 2012 MINDchallenge

VisitDenmark's 2012 MINDchallenge, supported by C&IT, took place in London last week, with W&O Events emerging triumphant from the competition's UK heat. See our video on C&IT TV.

Video: VisitDenmark's 2012 MINDchallenge
Video: VisitDenmark's 2012 MINDchallenge

Indesit’s Jayson Weston, Barclays’ Sarah Galea, and Innocent’s Charlie Heavey judged the entries, pitched at an event at the REPUBLIC of Fritz Hansen shop in London’s Fitzrovia.

W&O Events fought off competition from Icon Presentations and The Rocket Science Group with their successful response to the brief for an innovative three-day programme for a company conference to take place in Copenhagen.

The agency won a Bang & Olufsen BeoSound 8 worth £750 and will now go on to compete with agencies from North America, Germany, Sweden and Norway on 1 August to be named the overall MINDchallenge 2012 winner and win a meeting for 50 people at the landmark Bella Sky Comwell Hotel in Copenhagen.

Last year's challenge saw agencies including W&O, Zibrant, Imagination and Incredibull take part, with Zibrant crowned the winner.

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
The most exclusive meeting locations with MICE by Palladium

Whether business travel or incentive trips, travelling is a unique experience. Palladium Hotel Group offers the best locations and service to join business and pleasure.

Case study: Balfour Beatty supplier conference

Case study: Balfour Beatty supplier conference

Venues and Events International oversaw the project management and onsite event management for the company's 2018 conference.

Venues in Birmingham, Warwick and Nottingham

Venues in Birmingham, Warwick and Nottingham

A roundup of the top venues, hotels and activities in the central region of England including large-scale conference centres.

Case study: The Wearable Technology Show 2019

Case study: The Wearable Technology Show 2019

This year's show was hosted over two days and featured keynotes from the BBC and Facebook.

World's most expensive cities for business trips

World's most expensive cities for business trips

New data from global mobility specialist ECA International reveals the 10 most expensive cities for business travel.

Lack of diversity is a 'competitive disadvantage'

Lack of diversity is a 'competitive disadvantage'

Diverse events are more interesting, more engaging and lead to better connections, says Hannah Redfern from Leaders in Sport.

How events can save the world

Crisis planning, sustainability, wellbeing and inclusion can cause difficulties for event organisers. So is it possible to host a truly ethical event?

Wellbeing makes 'good business sense'

Wellbeing makes 'good business sense'

Annie Metcalfe from Clear Partners says planners must adapt to the changing demands of incentive travel programmes.

Amex GBT appoints new general manager for meetings and events

Amex GBT appoints new general manager for meetings and events

Gerardo Tejado has held a number of commercial and client management roles at American Express GBT over the past 17 years.

Incentives are coming: 7 Game of Thrones-inspired destinations

Incentives are coming: 7 Game of Thrones-inspired destinations

From Croatia to Northern Ireland, the fictional land of Westeros has filming locations around the world ideal for meetings and events.

LATEST JOBS