Jack Morton retains Ericsson brand experience business

Ericsson is understood to have reappointed Jack Morton Worldwide following a review of its brand experience business, C&IT can reveal.

Jack Morton retains Ericsson brand experience account
Jack Morton retains Ericsson brand experience account

Jack Morton, which has handled the account for the last five years, is believed to have pitched against two other UK-based agencies, in a process also involving partnerships with Scandinavian agencies.

The process was handled by Ericsson’s Stockholm-based head of experience marketing, Ben De Vries, who was unavailable for comment at the time of writing.

Jack Morton will be responsible for creating an integrated brand experience presence at next year’s Mobile World Congress event. This year’s congress took place in Barcelona between 27 February and 1 March.

C&IT reported news of the pitch in the May issue of the magazine.

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