IWM London leaves a lasting impression for electrical association

Celia Scholtz, Operations Manager of The Cavendish Group, reveals why the Edison Electric Institute chose the Imperial War Museum for an evening reception in London

The Imperial War Museum is ideal for an evening reception
The Imperial War Museum is ideal for an evening reception
 

The International Utility Conference is hosted annually in the UK by the Edison Electric Institute (EEI), attracting members from all over of the world.

Why did you choose the IWM London for an event?

Celia Scholtz, Operations Manager of The Cavendish Group, says: "As the delegates were from all over the world and of varying ages the IWM London was an ideal venue with historical and current interest. The many displays are a great talking point and guests can wander through the museum while enjoying drinks and canapés. The building itself is also very impressive; it has a real wow effect with the lighting as guests pull up.

"Also the location proved ideal as the client requested a venue no more than 30 minutes drive away from the London Hilton on Park Lane, the IWM is only 20 minutes away."

What were the main challenges? 

Scholtz explains: "The first challenge was finding the right venue. The EEI requested a venue that would draw guests in and have a lasting impression. The client also wanted something new; preferably a venue their guests hadn’t been to before as guests or tourists visiting London.

"The second challenge was once we had decided on IWM London; the client informed us that they wanted the reception to start at 6.30pm. This left a short turnaround time of 30 minutes for the caterers and other suppliers to set up. As not much production was involved and we worked with great suppliers, who regularly host events at the venue, the teams came together and had the venue set-up for the arrival of the first guest." 

What would you do differently if you were to organise the event again?

Scholtz said: "I would try to convince the client to start the event at 7.00pm; as the venue is working museum and open to the public during the day. The venue closes at 6.00pm and the events staff need to wait for the last visitor to leave before they can start setting up, it really leaves no time for mistakes or hitches. Luckily we didn’t have any with this event, but had something gone wrong it could have meant keeping the guests waiting."

 

Factfile

Organisation: EEI (Edison Electric Institute)

Event: Welcome reception for delegates attending the ‘International Utility Conference’ in London

Group size: 140

PCO: Cavendish Group, Lead organiser: Celia Scholtz,

Date: 11th- 13th March 2012

Conference venue: Hilton on Park Lane  

Evening venue: IWM London 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
What are the pros and cons of helicopter travel?

What are the pros and cons of helicopter travel?

A helicopter can help to solve many logistical issues and clients often love them - but keep an eye on the weather.

World Congress of Optometry 2021 set for Melbourne

World Congress of Optometry 2021 set for Melbourne

Eye health professionals bound for Australia to share global knowledge, experience and practices.

Planners reveal the types of food most wasted at events

Planners reveal the types of food most wasted at events

Almost a third of industry professionals admit to wasting a significant amount of food at events, new research reveals.

Why venue choice is crucial for a creative event

Why venue choice is crucial for a creative event

Cultural locations can give a conference an extra infusion of creativity says Southbank Centre's Ali Gannagé-Stewart.

Typhoon in Tokyo: An event planner's experience

Typhoon in Tokyo: An event planner's experience

The arrival of Typhoon Hagibis after a week-long event in Japan required serious crisis planning by TAG's UK director of events.

Freeman appoints new executive producer

Freeman appoints new executive producer

The brand experience agency continues to expand its EMEA production team in London.

What's new at IBTM World 2019

What's new at IBTM World 2019

David Thompson, event director for IBTM World, talks about what's being planned this year in Barcelona.

Experience12 hires new account manager

Experience12 hires new account manager

Holly Carters joins from MediaCom where she worked with clients including Coca-Cola and Peugeot.

My Dream Event: no phones, Disney raps and Not Giving a F*ck

My Dream Event: no phones, Disney raps and Not Giving a F*ck

Hannah Spurdle, account manager at GOTO Events, would have her guests celebrating until the early hours.

What made Belfast the Best Events Destination of 2019?

What made Belfast the Best Events Destination of 2019?

Visit Belfast took home a C&IT Award in a year full of accolades, development and economic growth.

LATEST JOBS