GFK uses Brooklands for Christmas event

GFK Retail and Technology UK held its 2011 Christmas party at Brooklands Museum, Surrey

GFK at Brooklands, Surrey
GFK at Brooklands, Surrey
Pre-event planning: International market research company GFK holds a Christmas party to reward staff. Having used the Oatlands Park Hotel in 2010, the company wanted to find a different venue to help build excitement. Sue O'Connell, facilities admin assistant, who organised the 1920s-themed event with colleague Shani Orchard, says: "We try to have a theme each year."

Challenges: The venue needed to be local to GFK's office in Surrey, to minimise travel time and costs. The party was planned for a Friday night in early December - a peak date. O'Connell says: "We looked at the venue in early August, and sent out a 'save the date' request in the quarterly newsletter. Around six weeks before, we started dripfeeding details, and then revealed the venue two weeks before."

Solution: Orchard was a member of the Brooklands Museum, so familiar with its event spaces. "It was a really good fit for the 1920s theme, and 80 per cent of staff came in fancy dress," O'Connell says. Delegates were taken to the venue on the museum's Routemaster bus, where they enjoyed bucks fizz surrounded by its vintage car collection, before dinner and entertainment in the Chequered Flag Room. A disco and bar were held in separate rooms. O'Connell was impressed with the venue's solution to an unexpected vegetarian request. "The chef had prepared additional vegetarian meals - it was very professional."

Post-event analysis: Although the company tries to use a different venue each year, O'Connell said they would consider using the museum again. "We got very good feedback," she says.

FACTFILE
Company: GFK Retail and Technology UK
Event: Christmas party
Group size: 137
Date: 9 December 2011
Venue: Brooklands Museum, Surrey

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Venues and Events International wins Foreign Office contract

Venues and Events International wins Foreign Office contract

The partnership with Torchlight Group will deliver conferences aimed at promoting international cyber security standards.

3 reasons clients will demand wellness incentives

3 reasons clients will demand wellness incentives

Jacqui Wylde from CT Group Travel, explains why event planners need to be ready to react to the wellness trend.

5 ways to create event 'FOMO'

5 ways to create event 'FOMO'

BCD M&E'S 2019 Bydesign Report highlights how to cultivate interest before an event through 'fear of missing out.'

London to host major medical congress in 2020

London to host major medical congress in 2020

The European Association for the Study of the Liver will return to ExCeL London in 2020 for the five-day event.

The most exclusive meeting locations with MICE by Palladium

Whether business travel or incentive trips, travelling is a unique experience. Palladium Hotel Group offers the best locations and service to join business and pleasure.

Case study: Balfour Beatty supplier conference

Case study: Balfour Beatty supplier conference

Venues and Events International oversaw the project management and onsite event management for the company's 2018 conference.

Algarve's best venues, hotels and restaurants

Algarve's best venues, hotels and restaurants

Seafood, spas and a spot of golf for your guests amid beautiful beaches, fine cuisine and wines and friendly locals.

Venues in Birmingham, Warwick and Nottingham

Venues in Birmingham, Warwick and Nottingham

A roundup of the top venues, hotels and activities in the central region of England including large-scale conference centres.

Case study: The Wearable Technology Show 2019

Case study: The Wearable Technology Show 2019

This year's show was hosted over two days and featured keynotes from the BBC and Facebook.

World's most expensive cities for business trips

World's most expensive cities for business trips

New data from global mobility specialist ECA International reveals the 10 most expensive cities for business travel.

LATEST JOBS