Training boost helping meetings industry defy downturn, says Grass Roots

Grass Roots’ Meetings Industry Report (MIR) has found that a boost in corporate training has helped boost the industry.

Training boost helping meetings industry defy downturn, says Grass Roots
Training boost helping meetings industry defy downturn, says Grass Roots

The report indicates that like-for-like meeting spend in 2012 is so far up to 4% compared to the same time last year.

Much of the meetings growth is expected to come from training, with the average UK 24 hour rate expected to reach £230 + vat by the end the year.

As reported last week, the report is available via an app, which will provide users with regular updates on rate movements, new hotel openings and meeting trends, as well as key industry news.

Des McLaughlin, managing director, Grass Roots Strategic Meetings Management said: "2011 proved to be a much stronger year for the meetings and event sector than many predicted.  The first half of 2012 has been solid, if not as spectacular as 2011 and we would hope for similar patterns to continue in the second half of the year. Given the fragile global economy however, a further downtown would undoubtedly have a negative impact on the meetings industry."

He added that the Jubilee and Olympics are double-edged swords for the meetings industry. "Whilst these events further enhance London’s reputation as a leading meetings destination, and will undoubtedly generate business in the mid to long term; in the short-term we are seeing companies avoiding holding meetings in the capital whilst these events are taking place," he commented.

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