W&O wins MINDchallenge UK heat

W&O Events was named the winner of the UK heat of VisitDenmark's 2012 MINDchallenge, supported by C&IT, in London last night.

W&O wins MINDchallenge UK heat
W&O wins MINDchallenge UK heat

The agency fought off competition from Icon Presentations and The Rocket Science Group with their successful response to the brief for an innovative three-day programme for a company conference to take place in Copenhagen.

Indesit’s Jayson Weston, Barclays’ Sarah Galea, and Innocent’s Charlie Heavey judged the entries, pitched at an event at the REPUBLIC of Fritz Hansen shop in London’s Fitzrovia.

Judges praised the pitch from W&O Events’ team, headed up by business development director Ben Cooke, for its knowledge of the destination and exciting itinerary.

The agency won a Bang & Olufsen BeoSound 8 worth £750 and will now go on to compete with agencies from North America, Germany, Sweden and Norway on 1 August to be named the overall MINDchallenge 2012 winner and win a meeting for 50 people at the landmark Bella Sky Comwell Hotel in Copenhagen.

Last year's challenge saw agencies including W&O, Zibrant, Imagination and Incredibull take part, with Zibrant crowned the winner.

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