Virtual events see major expansion

The number of virtual events used by trade and professional associations has more than doubled in the last year, according to a new report by Tagoras, a specialist marketing and technology company.

Virtual conferences are approaching mainstream status with almost three times more associations this year offering at least one event. Most organisations are adopting a hybrid model for their existing events, while there is a growing trend towards pure digital events.

Tagoras managing director Celisa Steele said: "No one expects conferences to disappear, but virtual is on the way to playing a major role in the future of association events."

For practical advice on organising a hybrid association event, see p25.

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