MCI to extend delegate scheme across Europe

MCI will roll out a delegate boosting service across Europe in 2013 in order to help international congresses attract delegates from specific regions around the world

MCI's delegate boosting scheme was launched in January 2012
MCI's delegate boosting scheme was launched in January 2012

The global PCO officially launched the service in India, China and the Middle East in January, following a 12-month pilot scheme.

The delegate acquisition centres in Dubai, Delhi and Beijing have generated more than £370,000 in new delegate revenue for association client events in the past year. Latin America will be the fourth 'emerging destination' to be added in June.

MCI's Ajay Bhojwani, deputy managing director of MCI Middle East, said: "Revenue from delegate registration typically represents between 30 to 50 per cent of total international conference revenues. With the economic situation getting tougher and associations facing more competition for conferences, revenues from registrations are constantly sliding down and PCOs are under greater pressure to solve this problem.

"Looking at these challenges, the delegate boosting service creates a win-win situation for associations and us. It's a local approach for a global meeting. Delegates in emerging destinations have a real thirst for learning and best practice, which is why we have targeted these countries first."

Bhojwani adds: "We applied the strategy to the World Cardiology Congress in April and had great results. So when we go to Melbourne with the congress in 2014 we will already have established relationships with delegates through the acquisition centres, so we can start to build on this. We have now activated the service for the European League Against Rheumatism."

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
You don't need tech to immerse people

You don't need tech to immerse people

You don't need expensive technology to engage audiences, says Karin Kadin of Brands at Work.

DRPG secures sweet deal with client win

DRPG secures sweet deal with client win

An internal awards ceremony for a confectionary brand saw 400 employees recognised for their achievements.

How the industry has changed for venues

How the industry has changed for venues

Director of Lane End Conference Centre reflects on changes to meetings and events since venue opened in 1969.

Audience UK appoints head of experiential

Audience UK appoints head of experiential

Full-service engagement agency appoints Stephen McIntosh as its head of experiential to oversee activations.

In pictures: SOTI Directors Dinner

In pictures: SOTI Directors Dinner

C&IT welcomed directors from the top 50 agencies at the Savoy, in partnership with Singapore Tourism Board.

Venues, hotels and activities in Latin America

Venues, hotels and activities in Latin America

From exploring the famous ancient ruins in Peru to five-star Art Deco luxury by the Copacabana in Rio de Janeiro

Why organisations need a mental health champion

Why organisations need a mental health champion

Forward-thinking companies need to address mental health according to advice from Ashfield Meetings & Events and SPARK THINKING.

New London office and senior hires for Seventa Events

New London office and senior hires for Seventa Events

Three new team members join the agency at its new Tobacco Dock headquarters.

Why good lighting at events is so important

Why good lighting at events is so important

Rob Myer, managing director at Light Fantastic, explains why theatrical expertise is helpful for lighting events.

Inspirational Venues & Events hires operational director

Inspirational Venues & Events hires operational director

Inspirational Venues & Events has appointed Amina Bentamoune as operations director.

LATEST JOBS