MCI to extend delegate scheme across Europe

MCI will roll out a delegate boosting service across Europe in 2013 in order to help international congresses attract delegates from specific regions around the world

MCI's delegate boosting scheme was launched in January 2012
MCI's delegate boosting scheme was launched in January 2012

The global PCO officially launched the service in India, China and the Middle East in January, following a 12-month pilot scheme.

The delegate acquisition centres in Dubai, Delhi and Beijing have generated more than £370,000 in new delegate revenue for association client events in the past year. Latin America will be the fourth 'emerging destination' to be added in June.

MCI's Ajay Bhojwani, deputy managing director of MCI Middle East, said: "Revenue from delegate registration typically represents between 30 to 50 per cent of total international conference revenues. With the economic situation getting tougher and associations facing more competition for conferences, revenues from registrations are constantly sliding down and PCOs are under greater pressure to solve this problem.

"Looking at these challenges, the delegate boosting service creates a win-win situation for associations and us. It's a local approach for a global meeting. Delegates in emerging destinations have a real thirst for learning and best practice, which is why we have targeted these countries first."

Bhojwani adds: "We applied the strategy to the World Cardiology Congress in April and had great results. So when we go to Melbourne with the congress in 2014 we will already have established relationships with delegates through the acquisition centres, so we can start to build on this. We have now activated the service for the European League Against Rheumatism."

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Brisbane lands Flight Centre's Global Gathering

Brisbane lands Flight Centre's Global Gathering

Brisbane has been selected to host one of the world's largest travel industry conferences, bringing a (AUD) $7 million economic boost.

Expert reveals UK's top 7 steam railway journeys

Expert reveals UK's top 7 steam railway journeys

Vintage trains in Scotland, England and Wales all make the list, offering groups a quirky and luxurious way to travel.

10 destinations to reach without flying

10 destinations to reach without flying

A list of places that can be reached using greener alternatives to air travel.

Business traveller habits revealed in new research

Business traveller habits revealed in new research

Smartphones are having a significant impact on business travel, according to a CWT poll.

The rise of the 'super incentive'

The rise of the 'super incentive'

In a crowded market, a new level of incentive trip can make you stand out from the crowd, says TAG's Sam Robson.

'Stress and burnout' are challenges we need to tackle

'Stress and burnout' are challenges we need to tackle

Event Concept's Jo Higgs explains why looking after your people is so important and how training mental health first-aiders could help.

Case study: Leon Winter Award Celebration

Case study: Leon Winter Award Celebration

The event at Hawker House in London tied in perfectly with the fast-food chain's innovative approach.

Events budgets rose in second-quarter, says Bellwether Report

Events budgets rose in second-quarter, says Bellwether Report

While wider marketing budgets flatlined in the second quarter of 2019, events bucked the trend.

Seven Events welcomes two new faces

Seven Events welcomes two new faces

Agency brings in client development manager and event executive to London and Birmingham offices.

How sustainable do UK delegates want to be?

How sustainable do UK delegates want to be?

Survey reveals how concerned Brits really are about their environmental impact when travelling overseas.

LATEST JOBS