Digital platforms can be expensive, so look to sponsors to help absorb the risk. Glaxosmithkline is sponsoring monthly webinars in the build up to the British Society for Allergy & Clinical Immunology annual conference in July. This is a great way for medical sponsors to be associated with the educational content of an event.
Build a good relationship
Creativity and a good relationship are key as sponsors are looking for a greater ROI than ever before. Enter into conversations with potential sponsors first, so you can customise a package to their needs. Treat them as a partner, not a sponsor.
Before you pick up the phone to call a potential sponsor, you need to be clear about the value of the event for that sponsor. If you are not clear, do not bother calling.
Keep your gold, silver and bronze sponsorship packages as a structure, but be prepared to be flexible and open to new ideas. Try to see opportunities from the sponsor's perspective.