A team from Leeds Metropolitan University has been crowned the winner of the award, which is supported by the Switzerland Convention and Incentive Bureau (SCIB).
Hosted at the Barbican and attended by around 100 meeting industry professionals, the event – now in its 3rd year – saw five teams each represent a Swiss destination and go head-to-head in a live bid presentation based on a real-life agency event brief.
As a qualification process for the award, nine universities were asked to prepare a video that answered two questions; why you have chosen a career in the meetings industry and how can MPI help you achieve your career goals?
From this the five best teams were chosen to go forward to the final - Dublin Institute of Technology, Sheffield Hallam University, University of Surrey, University of Westminster and Leeds Metropolitan University.
The Leeds Metropolitan University team, made up of Annie Metcalfe, Steven Wade and Judith Robinson, came out on top following their bid from the city of Montreux. The winning team were rewarded with a trip to Montreux.
Claudio Zemp, manager United Kingdom and Ireland for the Switzerland Convention and Incentive Bureau, said: "We have been incredibly proud to sponsor these awards. I think it is very impressive that the teams put together their presentations in a week and they should be congratulated for their hard work."
The teams were judged by a panel of five senior meetings industry professionals, led by Paul Cook (Planet Planit) as well as Amanda Edgecumbe (Powwow), John Denham (Vantage Point), Richard Parker (Zibrant) and Chris Clarke (P&MM).Samme Allen, MPI UK & Ireland Chapter president, said: "All the finalists must be commended for their fantastic efforts. Those in attendance were rewarded with a glimpse into the future of the industry. The competition was closely fought but the presentation by Leeds Metropolitan University showed a deep understanding of the brief which allowed them to give a confident presentation to the judges. We wish them, and all the finalists, the very best of luck as they move into careers within the meetings industry."