Home Group bills HGA Creative for 2013 events

HGA Creative is set to produce events for Home Group in 2013, after winning praise for its recent roadshow for the supported housing company.

Home Group looking to hire HGA Creative for 2013 events
Home Group looking to hire HGA Creative for 2013 events

HGA was appointed last year by Home Group to spearhead an internal communications project aimed at raising awareness of a new internal strategy within their business.

Eight 500-delegate national live events took place in the North and Midlands this month, with HGA producing a communications strategy which involved video production, digital teaser campaigns and user generated content.

The events were designed to communicate Home Group’s business plans to its 4,000 employees. Hinged on the theme of iconic TV shows and employee participation, the events were a huge success, according to Mark Henderson, chief executive of Home group.

He said: "Sometimes you just know when you meet an organisation you might work with. That happened when I first met HGA and I wasn't wrong, they 'got' my organisation from the off and provided slick, professional, inspiring, and utterly reliable support for Home Group. They were a joy to work with."

The HGA Creative Film and Video team travelled across the UK to film and interview Home Group employees, tenants and key stakeholders as part of a series of videos they were able to create a bank of video content to connect with Home Group employees, showcasing their efforts.

The team collated over 18 days’ worth of film, resulting in 52 videos.

HGA director of live events and co-founder Ian Grime said: "We’re incredibly pleased with how the project was executed, it’s had a great impact upon the home group employees and we’re already talking about Home Live 2013."

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
No one should be expected to work for free and the same goes for speakers

No one should be expected to work for free and the same goes for speakers

It's unethical to expect speaking gigs to be unpaid, says Nick Gold, MD of Speakers Corner.

'I don't think I would have had the same opportunity and support in a bigger company'

'I don't think I would have had the same opportunity and support in a bigger company'

A-List 2019: Olivia Chilton, senior account executive at Clear Partners.

In pictures: Meet Dublin in London cruise

In pictures: Meet Dublin in London cruise

The Dublin Convention Bureau hosted its 10th anniversary 'Meet Dublin in London' on the Thames.

Kimpton Blythswood Square Hotel opens in Glasgow

Kimpton Blythswood Square Hotel opens in Glasgow

Luxury hotel has 113 rooms, a Bo & Birdy restaurant and bar and private roof garden with views of the city.

'I'm fortunate to work on events that you sometimes have to pinch yourself at'

'I'm fortunate to work on events that you sometimes have to pinch yourself at'

A-List 2019: Michael Charles, creative director, Julia Charles Event Management.

Why an acquisition is a bit like a first date

Why an acquisition is a bit like a first date

Co-founder of FIRST, Mark Riches, spoke at the C&IT Breakfast Briefing about why not all M&A activity is a success.

C&IT Wellness Report hub is now live

C&IT Wellness Report hub is now live

Subscribers can read the entire report online now, which has been created in partnership with Stress Matters.

Dublin: A serious place to do business and a great place to relax

Accessibility, good value for money, excellent service, top-notch hotels and venues, history and culture and quality food are all key factors for event planners when deciding on where to host their event. And Dublin is a destination that ticks not just one or two, but all of those boxes and more.

Who are the fastest growing event agencies?

Who are the fastest growing event agencies?

Based on our annual Top 50 of UK agencies, we've crunched the numbers to see whose event-based turnover is growing rapidly.

'Young people bring new energy and thinking, and are in touch with what's going on'

'Young people bring new energy and thinking, and are in touch with what's going on'

A-List 2019: Steve Catling is the director of Hippo Events.

LATEST JOBS