Line Up produces movie-themed event for Inchcape

Line Up has organised a three-day experiential event for global car distributor and retailer Inchcape in Scotland.

Line Up produces movie-themed event for Inchcape
Line Up produces movie-themed event for Inchcape

Held from 17-19 April, 180 senior managers headed to the "Incredible Inchcape", event at the Fairmont Hotel in St Andrews, Scotland - close to the Inchcape lighthouse, from which the company takes its name.

The theme for the event was based around the making of a movie – using content shot by Line Up’s in-house producers and live location experiences. 

Delegates were sent personalised video invitations from Inchcape’s group chief executive on branded USB cards.

Guests took part in activities inside a 19th century ship-styled room, with props such as barrels, oil lamps and rope placed around the room. 

A 180 degree screen showed the view from inside a ship as it pitched on a restless sea, delegates were then ushered "onto land" making their way outside to a camp area of seven yurts.

The evening meal was used as a chance for delegates to discuss their experiences of the company.

Elsewhere, breakout session were held, including future vision discussions and traditional Scottish activities. A gala dinner with awards was also included.

Jess Littman, head of events at Line Up, said: "This was a spectacular conference. We drew a lot of inspiration from the company’s rich heritage and focused on making every delegate feel an individual part of the Inchcape story. The key message was that they will write the next chapter in the story, so now is the time to leverage their confidence, courage and commitment in order to focus on achieving incredible growth."




 

 

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