GPJ extends reach into Middle East in tie-up with Nokia and Yahoo agency

George P Johnson (GPJ) has forged an alliance with Middle East-based brand experience agency Action Impact, whose clients include Nokia and Yahoo.

GPJ in alliance with Nokia and Yahoo agency Action Impact
GPJ in alliance with Nokia and Yahoo agency Action Impact

Under the agreement, Action Impact, which is based in Dubai, with offices in Abu Dhabi and Qatar, will offer George P Johnson’s clients support in the Middle East and North Africa (MENA) region; while GPJ will support Action Impact’s regional clients internationally.

Kim Myhre, chief executive of GPJ-owner Project Worldwide EMEA, said: "The relationship with Action Impact significantly extends and enhances GPJ’s capabilities in the MENA region.

"We are very excited to be working with the world-class team of experience marketing professionals at Action Impact and we look forward to many new opportunities to collaborate with them on behalf of our clients."

Mike Wain, co-founder and chief executive of Action Impact, added: "Partnering with a prominent global agency like GPJ will further enhance Action Impact’s offering and international reach by enabling clients to work seamlessly with a single global team."

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