The company, which runs 495 serviced properties in the capital booked by 95% corporates, told C&IT that following the recent release of hotel rooms by Locog, there is now a plentiful supply of hotel rooms, contrary to popular belief.
"Some hotel chains are asking £400 per night for a budget one bedroom hotel. These hotel chains are gambling by charging astronomical prices during the Games. When Sydney hosted the event in 2000, they had just a third of the hotel rooms that London has - 110,000. Over 25,000 more tickets were available for the Sydney Olympics, yet hotel rooms were not filled," said Silvedoor’s IP & marketing manager Laura Chambers.
She added that her corporate clients - including Olympic sponsors - are urging their divisions to hold meetings and events outside of London during the Games, with Manchester, Edinburgh and Dublin benefitting from this trend.
Chambers also commented on reports that tour operator Thomas Cook charged £12,990 for a three night stay inclusive of game tickets. "This price would deter even the most avid sports fan," she said.