Summer Eventia kicks off with keynote from ex-HSBC chief economist

Former HSBC chief economist Dennis Turner has urged the events industry to embrace new ways of working with emerging economies at a keynote session at Summer Eventia.

Dennis Turner, HSBC's former chief economist
Dennis Turner, HSBC's former chief economist

"This will be the year that investment starts to kick off," said Turner during the opening morning of Summer Eventia at Kings Place, London, today (23 April).

"Anyone trying to budget for a return to 2007, forget it. But companies will need to start investing."

Joining Turner to debate the state of the economy and its impact on the meetings and events industry were Universal World Events Europe director Andrew Winterburn, Caxton FX managing director James Hickman and IHG director of corporate sales Russell Green.

Turner said it was critical that UK companies began to focus on the BRIC (Brazil, Russia, India and China) economies.

Universal World events' Winterburn agreed: "Having a presence in other countries will help businesses grow," he said. "We are investing in Europe and the BRIC economies. We must also accept new business models and look at issues such as price and T&Cs."

IHG's Green said that the hotel company was "fixated" on the BRIC economies, but added it was important to focus on the cultural differences and norms while doing business.

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