South Africa: tourist arrival figures on the rise

South Africa's Minister of Tourism, Marthinus van Schalkwyk has announced a 3.3% growth in 2011 international tourist arrival figures.

South African tourism industry attracted some 8,339,354 international tourists in 2011surpassing the 8,073,552 reached in 2010 after the country hosted the 2010 FIFA World Cup.  

"The 2010 FIFA World Cup was a once-in-a-lifetime global showcase for our country which gave us unprecedented international media exposure worth billions of dollars and left us with enhanced, modern world-class tourist infrastructure," said Van Schalkwyk. "However, while it was a wonderful opportunity that certainly gave us a big boost, the tourism industry never became complacent after its success."

The Minister said that the entire tourism and hospitality industry made the most of the awareness and hype created by the World Cup to refine marketing efforts with both trade and media partners worldwide.

Visit C&IT’s South Africa Destination Guide here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Case study: Lenovo Connect

Case study: Lenovo Connect

The technology giant's two-day event for 450 guests took place in London, organised by Jack Morton Worldwide.

Two new recruits for Sleek Events

Two new recruits for Sleek Events

Agency also plans fundraising sports day this summer for its new charity partner Meeting Needs.

'We often see details brushed over - that's the sort of thing we take seriously'

'We often see details brushed over - that's the sort of thing we take seriously'

A-List 2019: Catherine Coulter, director of BeaconHouse Events.

Businesses routinely miss out on sales leads at trade events, research reveals

Businesses routinely miss out on sales leads at trade events, research reveals

Generic sales pitches, misspelt names and 'hard-sell' techniques are leading to lost revenue and business opportunities.

Most popular European cities for MICE bookings revealed

Most popular European cities for MICE bookings revealed

Tech company Aventri ranks cities' popularity for meetings and events based on bookings made through its venue sourcing platform.

'My MD gives me additional roles to help me learn, and experiences to develop my skills'

'My MD gives me additional roles to help me learn, and experiences to develop my skills'

A-List 2019: Anna Clarke is senior account executive at Ex Events.

Reinventing networking with 'brain dates' for attendees

Reinventing networking with 'brain dates' for attendees

Fundamental changes are needed to reorganise events around face-to-face connections rather than content, says agency director.

Live Union welcomes three new faces

Live Union welcomes three new faces

Marketing director, business development director and production manager all join the London-based team

No one should be expected to work for free and the same goes for speakers

No one should be expected to work for free and the same goes for speakers

It's unethical to expect speaking gigs to be unpaid, says Nick Gold, MD of Speakers Corner.

'I don't think I would have had the same opportunity and support in a bigger company'

'I don't think I would have had the same opportunity and support in a bigger company'

A-List 2019: Olivia Chilton, senior account executive at Clear Partners.

LATEST JOBS