South Africa: tourist arrival figures on the rise

South Africa's Minister of Tourism, Marthinus van Schalkwyk has announced a 3.3% growth in 2011 international tourist arrival figures.

South African tourism industry attracted some 8,339,354 international tourists in 2011surpassing the 8,073,552 reached in 2010 after the country hosted the 2010 FIFA World Cup.  

"The 2010 FIFA World Cup was a once-in-a-lifetime global showcase for our country which gave us unprecedented international media exposure worth billions of dollars and left us with enhanced, modern world-class tourist infrastructure," said Van Schalkwyk. "However, while it was a wonderful opportunity that certainly gave us a big boost, the tourism industry never became complacent after its success."

The Minister said that the entire tourism and hospitality industry made the most of the awareness and hype created by the World Cup to refine marketing efforts with both trade and media partners worldwide.

Visit C&IT’s South Africa Destination Guide here

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