AYMTM's motivational programme for O2's 4,300 staff has been named as a finalist for two awards - the Employee Benefits Awards 2012 and the IPM Awards (Institute of Promotional Marketing).
The web based programme (supported by branded print communications), was accessible to staff who had completed their accreditation with O2’s ‘Retail Academy’.
Activity for staff included product knowledge testing, themed online games and access to historical data (previous sales and incentive activity) among many other areas.
This was supported by management information reporting to analyse the impact and effectiveness of activity.
O2’s 'Spirit' programme allowed participants to monitor rewards earned, including points toward an incentive travel trip.
The results have reportedly produced an increase between 15 and 20 per cent in handset sales, with the most successful tactical element achieving an increase of 300 per cent.