Spirit, which was implemented by AYMTM, was created to centralise reward and recognition activity across the brand’s retail outlets is now the only channel portal.
The web based programme (supported by branded print communications), was accessible to staff who had completed their accreditation with O2’s ‘Retail Academy’.
Activity for staff included product knowledge testing, themed online games and access to historical data (previous sales and incentive activity) among many other areas.
This was supported by management information reporting to analyse the impact and effectiveness of activity.
O2’s 'Spirit' programme allowed participants to monitor rewards earned, including points toward an incentive travel trip.
The results have reportedly produced an increase between 15 and 20 per cent in handset sales, with the most successful tactical element achieving an increase of 300 per cent.
AYMTM’s managing director Natalie Gunson, said: "O2’s Spirit programme is testament that the right incentive programme, clearly communicated, offering achievable targets and has an element of fun is what UK employees need right now. We are thrilled that this programme has been shortlisted for two prestigious awards."
Out of seven organisations shortlisted for the Employee Benefits Award, AYMTM is the only company to have two clients competing in the same category. The winners of the Employee Benefits Awards 2012 and IPM Awards will be announced on 31 May and 12 June respectively.