The MINDchallenge is open to all UK agencies to enter, and participating teams are asked to respond to a brief to propose an innovative three-day programme for a company conference to take place in Copenhagen. Click here to read the full brief
Teams of up to ten people per company will be asked to present their response to a panel of independent judges - corporate event planners from big brands - appointed by VisitDenmark.
Judging of the UK heat will take place at the REPUBLIC of Fritz Hansen shop in Fitzrovia on Thursday 10th May at 5pm.
Winners of the UK heat will be presented with an exciting Bang & Olufsen prize and go on to compete with agencies from North America, Germany, Sweden and Norway on 1st August to be named the overall MINDchallenge 2012 winner and win a meeting for 50 people at the landmark Bella Sky Comwell Hotel in Copenhagen.