Imex America and ASAE form partnership

Trade show Imex America has announced a partnership with ASAE: The Center for Association Leadership, which will bolster its Association Day programme

ASAE, together with the International Congress and Convention Association (ICCA), will help deliver the education programme and networking opportunities for association buyers at the first outing of the US trade show.

Imex America runs from 11-13 October in Las Vegas at the Sands Expo and Venetian/Palazzo. Association Day will be part of Smart Monday - a day of industry education to be held on 10 October.

Imex Europe, which took place in Frankfurt from 24-26 May, attracted more than 300 association buyers to its dedicated Association Day held on 23 May.

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