Pre-event planning Global software company Virtusa Corporation devised the customer satisfaction seminar to introduce existing and prospective clients to its automated business process management (BPM) technology.
Head of global marketing Praveen Purushotham said the organisation chose to hold the event at a unique venue to increase interest in the seminar.
Several options were explored, but The Churchill War Rooms was chosen due to its fascinating history. "We are currently battling recession so the links with the Second World War seemed relevant," explains Purushotham. "Churchill was a problem solver and so is the BPM product we are currently marketing." In terms of content, the seminar programme was decided after conducting market research with both clients and partners.
Challenges: Although the event was held in an unconventional space, the meeting ran very smoothly. "Initially, when we decided to organise the event at the War Rooms, there were some problems getting through to the right people," says Purushotham.
However, as soon as the organisers were reached, it was smooth sailing and the staff were extremely helpful.
Solution: All the sound and visual equipment was included in the room hire price, as well as a complimentary tour of the museum for delegates.
Post-event analysis: The venue was both well equipped and interesting, providing guests with the memorable experience Virtusa had hoped for. The War Rooms provided an excellent platform for the company to deliver its educational material, enhancing prospective clients' knowledge of the software.
"It wasn't a direct sales event, but everyone will remember this seminar and associate it with our brand," explains Purushotham.
After the event a printed questionnaire was distributed and the overall feedback was very positive.FACTFILE
Company: Virtusa Corporation
Event: Virtusa BPM Seminar
Group size: 32
Date: 7 February 2012
Venue: Churchill War Rooms