Disneyland Paris celebrates 20th anniversary

Disneyland Paris celebrated its 20th anniversary on 31 March with a weekend programme and gala event for 2,000 VIPs including top travel influencers, key business leaders from Disney, European press and MICE representatives from agencies including DRP Group.

Disneyland Paris: preparing for the VIPs
Disneyland Paris: preparing for the VIPs

The attraction’s Business Solutions team planned the pan-European event on behalf of Disneyland Paris’ sales and marketing team to raise the profile of the attraction in its anniversary year and to showcase the venue’s ability to host larger scale events.

The programme began with the official opening of the park by actress Salma Hayek and continued with a gala event at the Disney Events Arena before the delegation were addressed by Disneyland Paris chief executive Philippe Gas and former French national football team player Zinedine Zidane. Guests were also invited to attend the premiere of Disney Dreams, a new nighttime show created for the 20th anniversary, which will become part of the corporate offering for 2012.

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