Mercedes and Lexus help ICC boost Birmingham's economy by £1.4bn over 21 years

Birmingham's International Convention Centre (ICC) says it has contributed £1.4bn to the city's economy over 21 years, crediting clients including Mercedes, KPMG and Walmart.

Mercedes and Lexus help ICC boost Birmingham's economy by £1.4bn in 21 years
Mercedes and Lexus help ICC boost Birmingham's economy by £1.4bn in 21 years

The venue, which is celebrating its 21st birthday this year, was opened by the Queen on 2 April 1991, when now-managing director Nick Waight joined the team as account manager. Since then the venue has hosted over 6,000 events and around 330,000 delegates a year.

Waight said: "It is a real honour to be able to say that I am part of the ICC legacy. The building has an incredible history and has been a catalyst for many local businesses, which have been able to grow as a result of the economic benefit our industry brings to the city.

"Our portfolio of clients has flourished year on year to include some of the biggest corporate businesses of today, such as Mercedes, Lexus, KPMG and Walmart.

"We have also had the privilege of hosting all of the major party conferences, as well as the G8 Summit in 1998. The Conservative Party Conference in 2010 alone produced a staggering £47m direct economic impact for the city."

Waight paid tribute to the ICC's staff, who he said were instrumental in the venue's success and in raising Birmingham's national and international profile.

Ian Taylor, commercial director of Marketing Birmingham, the city’s strategic marketing partnership which operates Meet Birmingham, added: "The venue’s high-profile events have played their part in boosting Birmingham’s visitor economy, which has seen a record number of visitors and overall spend in the last five years, to 32.8 million and £4.6 billion respectively."

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