Fico picks Berlin for motivational event

For its annual sales and services event, Fico took advantage of early booking deals to gather staff in Berlin and motivate them for the year ahead.

Fico picks Berlin for motivational event
Fico picks Berlin for motivational event

Pre-event planning: Analytics services company Fico employed Zibrant to help find a venue for its annual sales and services event, and the location chosen was the Crowne Plaza Berlin City Centre. The meeting had to be cost-effective because it was an internal event, so Fico corporate events director Joy Thomas started looking at cheap flights from the UK at an early stage, to take advantage of booking deals.

She explains: "We often find that cheap European flights cost less than train journeys across the UK, so going abroad can be economical."

The 2012 meeting involved a broad spectrum of attendees, including service groups such as HR and software-delivery teams. The event was held in Malaga the previous year, which proved to be successful, but Fico wanted a different destination for 2012. Thomas used data gathered from 2011 to shape the event's content, but most of the programme was driven by the company's yearly business objectives.

Objectives: The purpose of the event was mainly to share information with staff and build team spirit. The event was also used to get employees motivated for the year ahead.

"It was very much like a sales rally, but in this instance we included some service groups too," says Thomas.

Challenges: While the event was straightforward to execute, according to Thomas, the main challenges involved keeping it within budget. "Getting travellers in and out for the event, and the usual last-minute changes on site, were also things we had to consider," she says.

Solution: The event used the hotel's largest meeting space, Sektion I, II and III, for the general sessions. On the final day, delegates from the marketing and services departments were split, with sales teams divided by regions, using the hotel's smaller meeting rooms.

Group dinners were held in the evenings in the main meeting space, which Thomas says the hotel managed to turn around quickly following the daytime meetings.

A casual, networking-style event with a hotel buffet was held on the first night, followed by a more formal banquet-style gathering with a sales awards presentation on the second evening.

Client verdict: Thomas says of the event: "The Crowne Plaza Berlin was perfect for the meeting and Zibrant did a very good job finding it. It was refurbished recently and was very good value for money in a great location."

Post-event analysis: Staff were requested to provide feedback on the event so that the company could analyse how effective it had been. They were asked to fill in online forms using Etouches software.

"We found the event had a very positive impact on morale for all attendees, which they took back to their offices afterwards," adds Thomas.

FACTFILE
Company: Fico
Event: EMEA Sales, Services & Operations Meeting 2012
Group size: 216
Agency: Zibrant
Date: 10-13 January 2012
Venue: Crowne Plaza Berlin City Centre

TIMELINE
31 October: Venue selected and contracted
29 November: Registration opens for all attendees
10-13 January: Event takes place
13 February: Post-event discussion at Fico

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
London to host major medical congress in 2020

London to host major medical congress in 2020

The European Association for the Study of the Liver will return to Excel London in 2020 for the five-day event.

The most exclusive meeting locations with MICE by Palladium

Whether business travel or incentive trips, travelling is a unique experience. Palladium Hotel Group offers the best locations and service to join business and pleasure.

Case study: Balfour Beatty supplier conference

Case study: Balfour Beatty supplier conference

Venues and Events International oversaw the project management and onsite event management for the company's 2018 conference.

Venues in Birmingham, Warwick and Nottingham

Venues in Birmingham, Warwick and Nottingham

A roundup of the top venues, hotels and activities in the central region of England including large-scale conference centres.

Case study: The Wearable Technology Show 2019

Case study: The Wearable Technology Show 2019

This year's show was hosted over two days and featured keynotes from the BBC and Facebook.

World's most expensive cities for business trips

World's most expensive cities for business trips

New data from global mobility specialist ECA International reveals the 10 most expensive cities for business travel.

Lack of diversity is a 'competitive disadvantage'

Lack of diversity is a 'competitive disadvantage'

Diverse events are more interesting, more engaging and lead to better connections, says Hannah Redfern from Leaders in Sport.

How events can save the world

Crisis planning, sustainability, wellbeing and inclusion can cause difficulties for event organisers. So is it possible to host a truly ethical event?

Wellbeing makes 'good business sense'

Wellbeing makes 'good business sense'

Annie Metcalfe from Clear Partners says planners must adapt to the changing demands of incentive travel programmes.

Amex GBT appoints new general manager for meetings and events

Amex GBT appoints new general manager for meetings and events

Gerardo Tejado has held a number of commercial and client management roles at American Express GBT over the past 17 years.

LATEST JOBS