AIBTM is creating forums and workshops in partnership with the Professional Convention Management Association (PCMA), the Society of Incentive Travel Executives (SITE), the Association of Corporate Travel Executives (ACTE) and the International Congress and Convention Association (ICCA). The three-day business-networking event launches with AIBTM Education Day.
Craig Moyes, portfolio director of IBTM global events portfolio of Reed Travel Exhibitions said: "Multiple concurrent education events will ensure there are tracks for all types and levels of planners, as well as buyers and industry leaders participating in CEO panels and keynote speaker sessions."
PCMA will host Education Powered by PCMA, PCMA Executive Edge and the State of the Industry Panel. The organisation also will deliver six 15-minute 'bite-size' learning sessions at its stand. Topics will include iPad use, virtual meetings and hybrid events.
ICCA will present the ICCA Global Meetings track, featuring two 90-minute roundtable sessions. Topics will include how to break the US market.
ACTE will present three education sessions on how industry professionals can make the most of face time and use technology to best enhance the corporate travel experience. Topics will include time management.
Additionally, SITE will host the SITE Young Leaders Program, along with an educational session on the benefits of incentives.
AIBTM’s education partners have pledged to collectively bring more than 750 buyers to the event.
AIBTM announced last week a 48% increase in industry partnerships in 2012. The show expects to have 20,000 pre-scheduled onsite appointments.