Loft, a former senior account manager at Universal World Events, will work across Zibrant’s sales and marketing offices in Godalming, Surrey and Derby.
Fay Sharpe, Zibrant’s managing director, said: "We are delighted to welcome Jo to the team. Her energy, professionalism and experience will make for a superb ‘fit’ for the Zibrant way of working."
Loft added: "This is a truly fantastic opportunity for me to work for a company that is truly passionate about the service it delivers.
"I am very proud to ‘be Zibrant’."