Thomas has been charged with driving commercial growth across all revenue, sales and marketing teams with a focus on conference and events, and evolving channels to market.
He has more than 20 years commercial sales and marketing experience including sales director for Thistle & Guoman hotels and more recently sales director at Village Hotels.
"My role will be to grow our market further, consolidating the reputation that we have and driving new areas of the business not previously considered," he said.
He added that 2012 will be another challenging year for the conference sector, but there may be earlier shoots of recovery.
"For example, this may come from the training marketing sector where return on investment is so critical or the financial services market, tailoring our offering to exactly what they want. That is what really attracted me to this exciting role. Q Hotels is extremely good at making decisions and implementing them very quickly. We react to and act on all customer feedback," he added.
Thomas will be responsible for a commercial team of more than 150 people covering sales, marketing, revenue and central reservations and events.