The agency pitched against two agencies. It has worked with the Institute of Travel & Meetings, with which the GBTA has close ties, for the last five years.
Following a detailed venue-finding process, BSI proposed a choice of three destinations, with Budapest the preferred option
In addition to organising the event, the agency is also working with the GBTA on sponsorship management and event promotion.
The GBTA event will take place at the Hungarian capital's Congress and World Trade Center. Its central theme will be globalisation and customised service delivery. Last year's event was held in Amsterdam.