According to ABC audited figures, visitor attendance, including hosted buyers but excluding exhibitors, was recorded as 9,330, the highest ever total number of visitors at EIBTM, an 11.4% increase on 2010.
Exhibitor attendance increased from 2010, with 5,889 exhibiting personnel on the show floor at EIBTM 2011.
Reed Travel Exhibitions event director Graeme Barnett said: "These figures are a true testament to the business value and success of our show. Each year we deliver more and more business and with the addition of the seventh appointment for hosted buyers, we tipped an all time record of 64,950 pre-scheduled appointments, which took place over three days between international exhibitors and hosted buyers with real purchasing power from across the globe.
"Each year we strive to deliver quality audiences that include top-level decision makers and senior level buyers. These proven positive results year after year make EIBTM the global event of choice for the meetings and events industry."
Trudi Wagner, senior event manager – international global meeting planning services, Marriott International added that the company generated $8.2m worth of leads.
EIBTM 2012 will take place 27– 29 November, Barcelona.