Destination Guide: Australia

Tourism Australia launches new website for meeting planners

Tourism Australia has devised a new website and campaign aimed at growing the country's business events sector to as much as A$16 billion by 2020.

Tourism Australia managing director Andrew McEvoy said business events and business visitation made a significant contribution to Australia’s tourism economy but that there was scope for significant growth long term under Australian tourism’s Tourism 2020 strategy.  

"Business events visitors are a significant part of the visitor economy, now contributing up to $9 billion annually or 10 per cent of overall tourism spending," said McEvoy.  

The campaign aims to demonstrate Australia’s corporate meetings and incentive options, from dining under the stars in the outback, to activities on World Heritage listed sites.  

Visit C&IT’s Australia Destination Guide here

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