Mercedes and Peugeot boost ICC Birmingham

Automotive brands including Mercedes, Peugeot, Volvo, Hyundai and Lexus have boosted ICC Birmingham's 2011/12 event numbers compared to the previous year.

Mercedes and Peugeot boost ICC Birmingham
Mercedes and Peugeot boost ICC Birmingham
The brands all used the venue to host their annual conferences and product launches last year.

Peugeot, Hyundai and Lexus were all repeat bookings with Peugeot returning for the seventh time.

The automotive increase was put down to factors including improved access and continued audiovisual investment.

General manager of the ICC Paul Rutherford said: "The automotive sector is hugely important to the world economy and it acts as a barometer for it. Equally, the ICC team knows that if the market for events in sectors such as automotive, retail and financial services is picking up, it is a very good indicator that the economic outlook is looking more optimistic."

""The remit of the automotive industry is huge: design, develop, manufacture, market and sell. Events for the automotive industry at the ICC vary in size but they tend to focus on welcoming delegates from the dealer networks and sales teams, usually with an excess of 600 visitors.

The ICC offers spaces including a tiered auditorium and theatre in Hall 1, which can accommodate 1,500 delegates for presentations, and the blank canvas of the 3,000sqm Hall 3. The venue has 11 halls and 10 meeting rooms.

The ICC has previously worked alongside French manufacturers such as Citroen and Peugeot, Honda in Japan, Audi in Germany, plus British players such as Vauxhall.

The ICC is exhibiting jointly with Meet Birmingham at Confex on stand B410.

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