Jess Littman, who joined Line Up as a senior producer last year, has been promoted to head of events (B2B), whilst content producer Lawrence Andrews has been promoted to head of content, with responsibility for all video, digital, animated and app-based content development.
They join Rupert Cheswright, head of experiential, Kate Gunn, head of logistics and Mark Bell, head of technical in a new five-strong senior management team.
Meanwhile, long-standing senior producer Kath Wallace has been promoted to associate director. She will work alongside managing director Rob Leach and finance director Gerry O’Leary on the overall strategic direction and growth of the agency.
"These changes are about enhancing the service we offer our existing valued clients in terms of new ideas and technologies, whilst also attracting fresh interest from other like-minded businesses and brands," said Rob Leach, managing director of Line Up. "2012 is already shaping up to be our best year ever by some way, and this new structure gives us the right platform from which to build on that success."
Separately Leach added: "I’d also like to take this opportunity to thank everyone in the industry for their on-going concern and good wishes for my co-director, Duncan Beale, who suffered a major brain haemorrhage at the beginning of last year. Duncan continues to make a slow but steady recovery, and though he is not actively involved in the business at present, I know he is immensely proud that Line Up remains such a force in the industry thirty years after he first founded it."